Marketing Manager

Thông tin tuyển dụng
Job ID : 188
Job Status : Open
Nơi làm việc : HCMC
Mức lương : 18,000,000vnd ~ 30,000,000vnd
Incentives : No

Level : Leader
Industry : Material · Chemistry · Food · Pharmaceuticals
Working Time : 9:00 - 18:00 from Monday to Saturday
Job Summary
[Introduction]
Make your life sparkling” is our company mission statement and we define our company not selling product but also sell “feeling” and “experience” through service and product. Now it is time for us to re-define our business direction & boost our company mission and bring “Sparking life” to more people, utilizing what we have built until now. We aim to build a brand that is remembered in the top of the customer mind when thinking of “ Sparking experience” relating cake & gift but not limited to those.

Overall Scope of Work
Marketing Manager will closely collaborate with the Retail Business Manager in order to:
- Plan and execute Seasonal Promotion Campaign
- Maximize Revenue and Profits of the company
- Utilize and develop CRM system (named: Salesforce)

Mô tả công việc
A. Scope of work
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives and enhance brand awareness.
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company's marketing budget.

B. Responsibilities
I/ Develop and execute Brand and Marketing stragegy
Working with CEO, develop company branding and marketing strategy and make a short/middle term plan for the brand.
and execute the plan into actions.

II/ PLAN, MANAGE & IMPLEMENT SEASONAL CAMPAIGN
1/ Planning: Making plan
for seasonal campaign Tết, Mooncake, Xmas, Womenday, Valentines… and other seasonal
- P&L calculation
- Work with R&D for product concept
- Develop price strategy
- Promotion plan for online & offline channel
2/ Manage campaign
- Working with the designer for Package design, Poster, Banner, Leaflet... And other online & offline marketing material
- Manage the content on online & social media channels (Facebook, Instagram, Website, Mailchimp, Google…)
- Follow the sale from B2B manager or Store leader to improve the result through marketing activities

III/ MANAGE REGULAR MARKETING ACTIVIES - Birthday cake & gift (online/offline) & Cooking class
- Analyze the industry trend and customer demand for Prodcut & Service
- Work with R&D to develop the product that match demand
- Make plan content for marketing on social channel
- Monitor and improve stores display, decoration ,sevice to allign with brand concept
- Monthly report

Ⅳ/ DEVELOPE MARKETING TEAM
- Maintains team by recruiting and training employees (with HR)
- Motivating and inspiring the team to achieve the goal
- Review & evaluate staff performance & Leveraging individual staff strengths

C.KPI
- Regular Online Marketing Activites (No of FB content/ Engagement rate…)
- Campaign results: P&L
- Customer satisfaction(loyality to Brand)

D. Report line: to CEO
- Weekly and monthly report
- Campaign results: P&L
- Lesson & Improvement
Yêu cầu chung - Bắt buộc
- At least 3 years in a marketing position and one year in marketing leader/manager position
- Strong at digital marketing
- Good communicator, Logical thinking/analytical skill
- Passionate to involve team member for the goals
- Open-minded, flexible to new things/experience
- Love Food (and cakes)
- Fluent English both Writing and speaking
- Design Skill is a plus (example photoshop..)

Yêu cầu chung - Ưu tiên
- Have experience in building and developing something from Zero to Hero.
Quyền lợi
-BHXH, BHYT, BHTN

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